Collaborative Ethnography’s Enduring Value


Sunday, August 18, 3:30–4:30pm Pacific Time

Ethnography originally moved us into the social space of “the field.” In this salon, we will explore the value of ethnography as fundamentally social, examining collaboration using sociospatial metaphors, from gardens to games, and into spaces where researchers, teams, and participants literally work together, like project spaces and community centers. We’ll move beyond the limiting social space of the presentation and the boardroom, and use spatial metaphor to understand and explore the collaborative value of ethnography throughout a project lifecycle.


Marta Cuciurean-Zapan
Marta Cuciurean-Zapan

Senior Director | Ideo

Marta Cuciurean-Zapan is a design researcher and Senior Director based in IDEO’s Chicago studio. She chaired EPIC 2023 in Chicago, and is a seven-time EPIC presenter and facilitator since 2014. Marta is focused on building innovative research approaches, futures perspectives, and the intersection of content, belonging, and culture in teamwork. Marta brings this lens across industries, including mobility and financial services. Her previous work includes user experience at Uptake, pioneering an industrial analytics platform, and Conifer Research. Marta also teaches human centered research and design at DePaul University. She has an MA in Cultural Anthropology from Temple University and a BA in Anthropology and Art Theory and Practice from Northwestern University. She enjoys hanging out, arts and crafts with her daughter, and running slowly through Chicago’s city streets and parks.

How to Register

Register for salons when you complete your in-person registration for EPIC2024. Salons are free but capacity is limited to 30 people. For detailed information and to register click the button below.

Salon size: Maximum 30 participants

Date: Sunday, August 18, 3:30–4:30pm Pacific Time

Location: In-person in Los Angeles

Questions? Contact