Cultural Empathy Mapping: An Ethnographic Tool for Working Strategically in Teams and Organizations


Date: Thursday, May 9, 9am–12pm Pacific Time | 6–9pm CEST

Instructor: John Curran

Location: Online

Fee: $150 or $100 if you qualify for discounted pricing

The impact of our work hinges on our ability to navigate workplace cultures and complex organizational ecosystems. Yet these essential dynamics can be hard to understand or even clouded by popular ideas about work culture, limiting our ability to collaborate effectively, influence people and products, and grow into leadership roles.

In this tutorial you’ll learn Cultural Empathy Mapping, a tool that combines theory and methods from ethnography, anthropology, and systems psychodynamics. The mapping process decodes unconscious behaviors, performances, and rituals, and creates cultural frames around team and organizational dynamics. With these frames, you can address problems, co-create solutions, align teams, drive change, and do more strategic, influential work in research, design, and innovation.

Core learnings include:

  • Fundamentals of organizational and workplace cultures
  • How culture, the unconscious, rituals, and performances shape group behavior
  • How to map and create cultural frames for your team, group, or organization
  • How cultural frames can be used strategically

The tutorial is based on action learning and includes group work, sharing, and experimenting.

It is ideal for participants who have some experience in their field and are either in, or interested in growing into, lead and management roles.


John Curran specializes in making organizations highly productive and people-centric in order to achieve growth. He combines his expertise in anthropology, executive coaching, facilitation and service design to work with CEOs, senior leaders and their teams to develop dynamic and collaborative organizational cultures that connect their values with those of their customers. John holds a PhD in Social Anthropology and has formal training in executive coaching (EMCC EQA), facilitation, organizational consultancy, qualitative research, and group psychoanalysis. He is Honorary Professor of Practice in Anthropology at University College London, an associate at the world renowned Tavistock Institute of Human Relations, a Visiting Scholar at the Royal College of Art in design anthropology, a fellow at the Royal Society of Arts (RSA), a TEDx speaker and expert guest on the Financial Times podcast.

John curran

Organizational Consultant & Social Scientist | JC & Associates | Honorary Professor of Practice | UCL Anthropology Department

How to Register

Buy tutorial tickets when you complete your virtual or in-person registration for EPIC2024. Virtual registration is free for EPIC Members; tutorials are an additional $150 each. For detailed information and to register click the button below.

Fee: $150 or $100 if you qualify for discounted pricing

Class size: Maximum 25 participants

Date: Thursday, May 9, 9am–12pm Pacific Time | 6–9pm CEST

Location: Online

Questions? Contact