Ethnographic Thinking: From Method to Mindset

Learn core principles of ethnographic thinking that help us leverage the full value and scope of ethnography.

Monday, May 6, 4:30–5:30 pm Pacific Time / Tuesday, May 7, 9:30–10:30 am AEST
This session is FREE for EPIC Members during Learning & Networking Week

In volatile times, it’s more important than ever to have a firm grasp of our full value as ethnographers. In addition to “understanding users,” or serving as conduits for “the voice of the consumer,” our practice is positioned well to help organizations make sense of marketplace complexity, reduce risk by finding strategic alignment with broader social phenomena, identify organizational orthodoxies and pivotal areas for change…and more. This makes ethnographic practice powerful not just for organizations, but for multidimensional, resilient careers.

Join Jay Hasbrouck in a workshop that explores how to leverage ethnographic thinking and demonstrate its full value in challenging environments. The session will begin with a few core principles, build out some suggested practice tips and examples, and then open for discussion.


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Jay Hasbrouck is an anthropologist who drives product innovation and market growth through insight into human behavior, culture, and universal needs. He’s held positions at Intel, IDEO, Meta, and Google, as well as founding his own consultancy, Filament, and co-founding Ethnoworks. The second edition of Jay’s influential book Ethnographic Thinking will be published in April 2024 by Routledge. Jay holds a PhD in Social Anthropology and an MA in Visual Anthropology, both from the University of Southern California, USA.

Jay Hasbrouck

Senior Staff Researcher, Google