Slaying (or at Least Taming) the Chimera of Product Discovery with Ethnography


Sunday, August 18, 2:30–3:30pm Pacific Time

In Greek mythology, the Chimera is a fire-breathing monster that is part lion, part goat, and part snake, powerful, monstrous, dazzling, dangerous, and doomed by nature. “Discovery,” defined loosely as the process of developing foundational insights for product strategy, can be usefully thought of as an organizational chimera for research and insights practitioners as they attempt to influence the direction of their product and services. How can ethnography provide tools to tame the chimera and drive focus on the hard but critical problems that need to be solved but that businesses may prefer not to see?


Lindsey Wallace
Lindsey Wallace

Director of Design Research & Strategy | Cisco Security Design

Lindsey is a design research and insights leader with a passion for shaping product strategy around people. Lindsey leads Design Research and Strategy for Cisco’s security business where they focus on helping teams build products that frustrate attackers, not users. Her background in cultural and medical anthropology informs her love of leading product and service teams to understand and build for complex social worlds, behaviors, and interactions. In addition to research and design strategy practice, Lindsey enjoys thinking and talking about power, teamwork, innovation, and society.

How to Register

Register for salons when you complete your in-person registration for EPIC2024. Salons are free but capacity is limited to 30 people. For detailed information and to register click the button below.

Salon size: Maximum 30 participants

Date: Sunday, August 18, 2:30–3:30pm Pacific Time

Location: In-person in Los Angeles

Questions? Contact