Visual Ethnography for Consumer Insights

Learn how video and effective storytelling challenge conventional wisdom about tech and offer insights for product design and adoption in this Learning & Networking Week recording.

In a world that has become overwhelmed with the constant flux of technological novelty, it is important to take into consideration how people allow tech products into their lives, how they perceive themselves in relation to others, and how comfortable they are with tech novelty.

What is the value of looking at these factors from an ethnographic perspective in terms of product design and how do tech companies engage and influence public discourse and perception of their products?

In this session, Hasty Storytelling examined a case study on social acceptability vis-à-vis tech wearables. Presenters discussed how video narratives and effective storytelling can challenge the conventional wisdom surrounding tech by creating emotional resonance and empathy, and how to effectively reach internal teams to ensure that they’re considering the user-bystander dynamic as they’re developing products.